Structure Your Advertisements

Here are different ways that you can structure your advertisements, with the most common being “placement targeting”.

With placement targeting, you are able to choose an exact site that you want your ad to appear on, which means that you want to make sure that you thoroughly evaluate potential websites so that you can ensure they offer highly targeted pages, focusing on your niche market.

Rather than targeting your ad to appear anywhere on a certain site, you target the most drilled-down, focused pages from several sites, all highly relevant to your keyword phrase. This allows you to receive approximately the same number of clicks as you would have, but for far less impressions. This means that your CTR would soar and, since you are paying per 1,000 impressions, it keeps the price that you pay for each click incredibly low.

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To Your Success,