One of the most important elements of building a list starts at the very beginning… the core of your email marketing strategy, the entry way into your system. Get people through these doors and you’ll quickly build a massive customer base. Failing to walk through them it will ultimately result in a lost customer, possibly forever.
I’m talking about squeeze pages, and if you have ever tried to create one and don’t possess the “technical” knowledge or hate fiddling around with HTML, you know just how frustrating designing them can be. First you have to be careful not to over-do it. Crazy graphics, confusing layouts, and an overload of text will turn people off faster than you can imagine, but not providing enough content can do the exact same thing.
The thing is, once you have created a couple of high converting squeeze pages, you’re good – and you can simply rinse & repeat the process for every new list you set up. But it’s that initial starting point that can throw people off and cause them to absolutely give up.
To Your Success,
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