Today we're going to take a look at the different components of a PPC advertisement:
Your Ads Headline:
This is the first thing readers will notice about your ad. Much like a headline in a newspaper, magazine or a web site, it needs to grab the reader’s attention. The challenge is doing so within the 25-character limitation.
When you are first getting started in PPC, keep your headlines as simple as possible. Focus on strong, direct ad headlines that will communicate with your target audience and motivate them into taking action. Touch on emotional points, power words, and be sure to test out alternative headlines to determine which ones are pulling in the best results.
Ad Description (body):
Google AdWords only gives you two lines of up to 35 characters each, so you need to make the most of this valuable space in order to solidify your message and motivate readers into clicking on your link and visiting your website.
The more compelling your ad copy is, the greater chance of success. You really need to take your time creating ad copy. Eliminate unnecessary words and keep it clean and direct. You also want to incorporate important keywords into each ad campaign.
Play around with your call to action. People need to be shown the next step, and be given clear direction, so split test different action commands and words that trigger a positive response. It takes a bit of work, but once you’ve been able to create a PPC ad that converts at its maximum potential, you’ll find it very easy to replicate your success on future campaigns.
Your ads CTR will depend not only on the writing style, but also on the audience you target, the product itself, and the density of the search term within your ad.
Use action words when possible within your ad copy such as “Breakthrough”, “Secrets”, “Revealed”, “Advanced”, “Powerful”, “Compelling”, “New”, “Exclusive”, “Limited”, etc.
Display URL:
Your web site address will go here. It is best to use your real URL here (the home page of your site), rather than a URL that goes to a specific page within your site.
Destination URL:
When someone clicks on your ad, where will they go? This is the URL that should be entered for your destination URL. You may not want to send the visitor to your home page. It may be best for them to go to a specific landing page or mini-site, and that’s okay! When it comes to effective PPC marketing, proper ad creation is vital.
If you're looking for a complete step by step approach to creating powerful PPC campaigns step by step please visit:
To Your Success,
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