Today we are going to look at two modern phenomena's, Facebook and Youtube and how we can use them to get new customers.
Facebook has fast become one of the most popular community websites online and is among the top ten most visited sites on the Internet.
People use Facebook for a variety of reasons like making friends, establishing their identity, socializing, expressing their views, promoting themselves and their business. Though Facebook is not a commercial organization we can use it to expand our business.
When you decide to socialize for profit on Facebook you need to fill out your profile and make it as appropriate as you can to what you are selling. Remember it's your billboard to the community, so you want to make it count. We will be talking more about profiles in the next lesson.
Full details on facebook Here:
You can also start a blog on your topic, but first you need to make some friends. This is pretty easy to do, but it can take you a while if you just go looking for them.
TIP: Try not to add too many friends each day as this can get your account deleted.
When you have built up a good list of friends, you can start posting to your blog and post bulletins on the subject that you are trying to market. But do not just try to make a sales pitch, that is not what Facebook is about. Join in and interact on your topic and then you can point out the benefits of you product or website in the context of the topic. Maybe this doesn't sound very productive, but when you have a list of 10,000 friends that are interested in what you are selling, then it can add up very quickly.
Another great site is Youtube. Youtube is a website that will host videos for you free. This has led to its popularity increasing very quickly. Youtube was only set up in May 2005 and already it is one of the best-known hosting sites for video on the Internet. Individuals to use it to host home movies, bands to launch their new videos, filmmakers to launch film clips and independent filmmakers to get their films to a wider audience.
It is very easy to join and you can upload short videos free. This can be anything from a home movie with your friends, to an infomercial. Of course you are trying to market your product and you want people to know about your business, so you need to make a short video about that. You can do this with a home video camera, or get a professional to make it for you if your business can afford it. An easy way to make a video if you have a website is to use Camtasia.
Once you have created your video and uploaded it to Youtube they will give you a small piece of code to put on your website and this will link straight to the video so you do not have to host it yourself.
But the real way to make money on Youtube is to make a viral video. This means that when people see your video, either on Youtube or on your site, they pass it on the their friends.
Facebook and Youtube are great ways to get tons of people to notice your business. It takes a bit of work, but if done properly it can make a lot of money very quickly.
To Your Social Success,
Arthur M.
